SEVIIN Reels aspires to deliver anglers with the most reliable and dependable reels available. We operate on a “Trust but Verify” basis with all our suppliers and partners. That means, in addition to the required performance testing data provided by our partners, we perform our own in-depth, torturous testing on every production run of reels to ...

Seven decades in the making, SEVIIN Reels unveiled its 2024 lineup last week, with availability to anglers beginning in September! After spending the last seven decades building the Best Rods on Earth, St. Croix Rod has learned a thing or two about crafting world-class fishing equipment that gives anglers the upper hand. Last week at the world’s...

Fishing. It challenges us. It connects us with the natural world and to other people in ways few other sports can. It’s an escape, a passion, a lifestyle, or even a profession.  Whatever fishing means to you, the reel in your hand should help create better experiences. Like your rod, your fishing reel fosters growth and plays a critical role in ...